Process
1/ Understanding
Stakeholder Insights
Brand Onboarding With Existing Assets (i.e. vision, values, mission statements, processes)
Background Details
2/ Research & Discovery
Competitive Analysis
Current Market Positioning & Strategy
Expert Audit & Insights
Customer Research
3/ Brand Architecture
Current Brand Asset Audit
Build Big-Picture Framework
4/ Brand Strategy
Brand Guidelines Development
Language Alignment
Story & Personality
Positioning & Messaging
Market Opportunities
1 Year Roadmap
KPIs: 6mo, 12mo, 60mo
5/ Aesthetic
Creative Brief
Naming Architecture
Logo
Graphics
Images
Messaging Framework
Colors
6/ Delivery
Brand Book
Style Guide
1/ Planning
KPIs
Key Dates
SOW
Three Key Stakeholder Interviews
2/ Research
Review Elements To Salvage
Review Key Areas To Change
Platform / Medium Audit
Competitive Matrix
3/ Content
Interviews
Storyboarding
Google Doc Collaboration
Refinement
4/ Design
Aesthetics / Theme / ConceptFeedback
Populate Content
Supporting Graphics
Icons
AnimationsIllustrations
Iterations
5/ Internal Alignment
Alignment Retreat/Workshop
Employee Training
Videos
Dedicated Learning Web Portal
6/ Brand Assets Updates
Templates
Sales Decks
Business Cards
Letterheads
7/ External Alignment
PR
Social Strategy
Customer Touch Points
8/ Evaluation
Assess Success Against Goals
Review Recommendations
Develop Plan For Future Work (If Needed)
9/ Support
1/ Campaigns
Digital
Banner Ads
Social Media Ads, Campaigns & Memes
Drip Campaigns
Email Campaigns & Remarketing Promotions
Influencers & Strategic Partners Contests
Immersive Experiences
LED Displays
Signage
Banners
Trade Booths
Display Booths
Tchotchkes
Ephemera
Packaging
Press Kits
2/ Sales Assets
Sales Sheets & Pitch Decks
Corporate Identity Package
Email Signature
New Customer Onboarding Kits
3/ Multimedia
Sound Design
Licensing
Photography
Illustrations
Infographics
Virtual Reality
Presentations
Keynotes
PowerPoints
Sales Scripts
Support Language
Phone Reception
Videography
TV or Digital Ads
Company Overview
Company Culture
Talking-heads Knowledge Base (Great for SEO)
SAAS Explainer Videos
Animations
Remote Video Work
5 Ws
Product
Lifestyle
Music
4/ Strategic
Licensing
Partnerships
Retail
Merchandise
Apps
Thought Leadership
Subscription Services